Friday, May 20, 2011

The Impact Of Inflation On McDonald's

I was clearing some of my old papers yesterday when I came across a McDonald's promotional flyer from last year's(2010) Chinese New Year period.

Out of curiosity, I decided to compare the prices of the various food items on the menu to see how much inflation has affected us in Singapore. Here are the results...

February 2010 flyer on the left, May 2011 flyer on the right.



First I compared the prices of the McDelivery bundles...

In 2010,
Breakfast McDelivery bundle $15, U.P: $17.00, Save: $2.00
Lunch & Dinner McDelivery bundle $15.50, U.P: $18.80, Save: $3.30



In 2011,
Breakfast McDelivery bundle $15.50, U.P: $17.65, Save: $2.15
Lunch & Dinner McDelivery bundle $16, U.P: $19.60, Save: $3.60



There have also been a few changes to the fine print.

In 2010, $3 surcharge for every delivery order, minimum order $18 for Jurong Industrial Area/Tuas/Changi/Loyang.

In 2011, $3 surcharge for web delivery orders, $3.50 surcharge for telephone delivery orders, minimum order $22 for Jurong Industrial Area/Tuas/Changi/Loyang.

Next, I compare the Happy Meal prices...

In 2010,
1)Hotcakes(2 pc)+ drink(Milk/Apple Juice/Coca-Cola/Iced Milo) $4.15
2)McNuggets(4 pc)+ side(Corn Cup/Apple Dippers/Meiji Yogurt/French Fries)+ drink(Milk/Apple Juice/Coca-Cola/Iced Milo) $4.65
3)Cheesburger+ side(Corn Cup/Apple Dippers/Meiji Yogurt/French Fries)+ drink(Milk/Apple Juice/Coca-Cola/Iced Milo) $4.00

In 2011,
No change in price for Hotcakes and McNuggets Happy Meal.
Increase $0.15 for Cheeseburger Happy Meal.
Apple Juice has been removed from drink choice, while Meiji Yogurt has been removed from side choice.

Time to look at the Extra Value Meals...



Breakfast items in 2010,
Big Breakfast $6.10(meal)/$4.95(a la carte)
Hotcakes with Sausage $6.10(meal)/$4.20(a la carte)
Hotcakes $5.95(meal)/$3.95(a la carte)
Sausage McGriddles $5.85(meal)/$4.05(a la carte)
Sausage McGriddles with Egg $6.05(meal)/$4.25(a la carte)
Sausage McMuffin with Egg $5.85(meal)/$3.85(a la carte)
Egg McMuffin $5.75(meal)/$3.75(a la carte)
Filet-O-Fish $5.85(meal)/$3.85(a la carte)

Price Difference between Meal and A La Carte orders:
Big Breakfast $1.15
Hotcakes with Sausage $2.10
Hotcakes $2.00
Sausage McGriddles $1.80
Sausage McGriddles with Egg $1.80
Sausage McMuffin with Egg $2.00
Egg McMuffin $2.00
Filet-O-Fish $2.00

Conclusion for McDonald's Breakfast Meals in 2010: Big Breakfast Meal is the most worth it while Hotcakes with Sausage Meal is the biggest rip-off.

Lunch/Dinner items in 2010,
Mega Mac $8.05(meal)/$5.45(a la carte)
Mega McSpicy $8.25(meal/$5.65(a la carte)
Big Mac $7.05(meal)/$4.45(a la carte)
McSpicy $6.95(meal)/$4.35(a la carte)
Double Cheeseburger $6.05(meal)/$2.00(a la carte)
Filet-O-Fish $6.45(meal)/$3.85(a la carte)
McChicken $6.05(meal)/$2.00(a la carte)
McWings $7.15(meal)/$4.55(a la carte)
Chicken McNuggets $6.75(meal)/$4.15(a la carte)

Price Difference between Meal and A La Carte orders:
Mega Mac $2.70
Mega McSpicy $2.60
Big Mac $2.60
McSpicy $2.60
Double Cheeseburger $4.05
Filet-O-Fish $2.60
McChicken $4.05
McWings $2.60
Chicken McNuggets $2.60

Conclusion for McDonald's Lunch/Dinner Meals in 2010: Never buy a McChicken or Double Cheeseburger Meal!

Next up, 2011!



Breakfast items in 2011,
Breakfast Deluxe $7.75(meal)/$5.95(a la carte)
Big Breakfast $6.50(meal)/$4.95(a la carte)
Hotcakes with Sausage $6.35(meal)/$4.40(a la carte)
Hotcakes $6.15(meal)/$4.20(a la carte)
Sausage McGriddles $6.15(meal)/$4.20(a la carte)
Sausage McGriddles with Egg $6.45(meal)/$4.40(a la carte)
Sausage McMuffin with Egg $6.15(meal)/$4.10(a la carte)
Egg McMuffin $5.95(meal)/$3.95(a la carte)
Filet-O-Fish $6.20(meal)/$4.20(a la carte)

Price Difference between Meal and A La Carte orders:
Breakfast Deluxe $1.80
Big Breakfast $1.55
Hotcakes with Sausage $1.95
Hotcakes $1.95
Sausage McGriddles $1.95
Sausage McGriddles with Egg $2.05
Sausage McMuffin with Egg $2.05
Egg McMuffin $2.00
Filet-O-Fish $2.00

Conclusion for McDonald's Breakfast Meals in 2011: Big Breakfast Meal is still the most worth it, while Sausage McGriddles with Egg and Sausage McMuffin with Egg Meals are the worst.

Lunch/Dinner items in 2011,
Teppanyaki Chicken McGrill $8.25(meal)/$5.55(a la carte)
Salad Chicken McGrill $6.65(meal)/$5.65(a la carte)
Double Quarter Pounder with Cheese $8.95(meal)/$6.35(a la carte)
Quarter Pounder with Cheese $7.45(meal)/$4.85(a la carte)
Big Mac $7.30(meal)/$4.60(a la carte)
Double Cheeseburger $6.35(meal)/$2.00(a la carte)
Double McSpicy $8.65(meal)/$5.65(a la carte)
McSpicy $7.35(meal)/$4.65(a la carte)
Filet-O-Fish $6.90(meal)/$4.20)a la carte)
Chicken McNuggets $6.95(meal)/$4.30(a la carte)
McWings $7.50/$4.80
McChicken $6.35(meal)/$2.00(a la carte)

Price Difference between Meal and A La Carte items:
Teppanyaki Chicken McGrill $2.70
Salad Chicken McGrill $1.00(Evian only)
Double Quarter Pounder with Cheese $2.60
Quarter Pounder with Cheese $2.60
Big Mac $2.70
Double Cheeseburger $4.35
Double McSpicy $3
McSpicy $2.70
Filet-O-Fish $2.70
Chicken McNuggets $2.65
McWings $2.70
McChicken $4.35

Conclusion for McDonald's Lunch/Dinner Meals in 2011: Never buy a Double Cheeseburger or McChicken Meal. Don't get the Double McSpicy Meal either.

A La Carte Items Price Comparison 2010/2011:
Sausage McMuffin $2.70/$3.10
Hashbrown $1.65/$1.75
Hamburger $1.80/$1.95
French Fries (S)$1.50,(M)$2.50,(L)$2.75/(S)$1.50,(M)$2.80,(L)$2.95
Apple Dippers $2.55/$2.70
Corn Cup $2.55/$2.95
Soft Drinks(Carbonated) (S)$1.95,(M)$2.15,(L)$2.35/(S)$2.25,(M)$2.40,(L)$2.60
Iced Lemon Tea (S)$2.25,(M)$2.55,(L)$2.75/(S)$2.55,(M)$2.75,(L)$2.95
Jasmine Green Tea (S)$2.25,(M)$2.55/(S)$2.50,(M)$2.75
Orange Juice (S)$2.70,(M)$2.95/(S)$2.95,(M)$3.20
Iced Milo (S)$2.30,(M)$2.60/(S)$2.55/(M)$2.85
Evian $2.05/$2.35
Milk $1.95/$2.20
Coffee/Tea $1.95/$2.15
Hot Milo $2.25/$2.55
Cappuccino/Latte (M)$3.45/(M)$3.50

So just WHAT is the best deal at McDonald's this year?

I recommend...

For Breakfast,
1)Big Breakfast(A La Carte)-$4.95
2)Add $1 for 2 pcs of Hotcakes and have the Breakfast Deluxe(A La Carte)-$5.95
3)Add another $1.80 for the Breakfast Deluxe Meal-$7.75

For Lunch/Dinner,
1)Double Cheeseburger or McChicken(A La Carte)-$2.00
2)Small French Fries-$1.50
3)Apple Pie-$1/Sundae-$1.50/Oreo McFlurry-$2
4)McNuggets Happy Meal-$4.65

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